FOUNDER & DIRECTOR OF HERSTORY
Melanie is an award-winning creative and social entrepreneur with a passion for justice, equality and storytelling. Starting a degree in Mathematics & Philosophy at Trinity College Dublin, she decided to take a detour and enrolled in art college, leading her to work for some of the world's best advertising agencies.
As an intern at Bartle Bogle Hegarty she penned Barnardo’s 'Life Story', which increased donations by £2million and volunteering applications by 50%, with an estimated payback to society of £24million. Across the pond in Paris she worked for Fred&Farid, SIDLEE and Saatchi's. Despite the fact that she’s only 3% French, Melanie was chosen to represent France in the 2013 Global Cannes Young Lions Competition. In 2014, she was runner-up in The Drum Woman of the Year, an award to recognise exceptional women in the British creative industries.
Back home in Ireland, she became Creative Director of the inaugural Heart of Ireland (Hi) Festival. Working with her mother Maria Bourke, Founder of the Hi Festival, their objective is to make goodness cool. Melanie programmed 73 events over 4 days from the Irish Chamber Orchestra to pig-racing. The inaugural Hi festival was sponsored by 88 businesses and garnered national and international press coverage. The Heart of lreland is a celebration of real people and the real Ireland.
In her free time Melanie loves swimming in the sea, hiking, dancing, yoga, meditation, reading, and spontaneous adventures with her soul sisters.